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Marketing research 314


 
Module code BEM 314
Qualification Undergraduate
Faculty Faculty of Economic and Management Sciences
Module content

The role of marketing research, the process of marketing research, interpretation of secondary research, qualitative research, survey research, observation, measurement and attitude scaling, questionnaire design, sampling design and sampling procedures, basic data analysis, descriptive statistical analysis, interpretation and reporting of results, research report writing.
Module credits 20.00
Service modules Faculty of Humanities
Faculty of Natural and Agricultural Sciences
Prerequisites BEM 120 and STK 110 GS
Contact time 3 lectures per week
Language of tuition Afrikaans and English are used in one class
Department Marketing Management
Period of presentation Semester 1
The information published here is subject to change and may be amended after the publication of this information. The General Regulations (G Regulations) apply to all faculties of the University of Pretoria. It is expected of students to familiarise themselves well with these regulations as well as with the information contained in the General Rules section. Ignorance concerning these regulations and rules will not be accepted as an excuse for any transgression.

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